The hair & now

Hair trends to invest in this Summer 


McDonald’s bangs 


Yes, you read that right – the golden arches are Summers most unlikely hair muse – and we’re not mad about it. Taking inspiration from the fast-food chain's logo (rather than the Big Mac), ‘McDonald’s Bangs’ have become an unexpected hit in the hair world, going viral with more than 194 million views to date on TikTok! Soft, voluminous and ultra-flattering, we love the face-framing layers and 70s inspired finish a la Swedish influencer Matilda Djerf.  


Great for lifting the face, it’s an easy look to follow as long as you keep your locks in a centre parting and fringe long enough to be swept either side of your face. What then follows is a refresh on the also adored curtain bang, with the main difference being that the root lift is more curved and lifted to create the infamous M-shape. Don’t worry if you haven’t got Rapunzel length locks either - this style complements all hair lengths – we love Nicola Anne Peltz Beckham’s mid-length take on the trend.  


Image: @matildadjerf

 Image: @nicolaannepeltzbeckham

The blunt bob 

If you are looking for a versatile cut that makes your locks look thicker and healthier in a snip, look no further than the blunt bob! Currently being embraced by TikTok users, stylists and celebrities such as Gigi Hadid, the ‘grown-up’ bob is a fail-safe choice for all hair types and can be dressed up (with textured waves and volume) or polished with smoothing products in minutes!  



Image: @haileybieber

Image: @kourtneykardash



Jewel toned tresses, dewy skin and cascading waves - the release of the updated Little Mermaid has influenced many beauty trends coming into play this season. If you don’t want to reach for the hair dye, the easiest way to dip your toes into the Mermaidcore trend is to try a wet ‘straight out of the water’ style. A beachy, ‘air-dried’ finish is key for this trend, so avoid anything too polished and embrace any natural movement. 

Image: @toniandguygeorges

Image: @xtaramartin


Barbie Blonde 


Creamy, Barbie-blonde hues are tipped to be on trend as the new Barbie movie is released this Summer. Team with darker, natural roots for a lived-in look and if you aren’t sure about investing in a brand new colour, try Babylights first. Babylights are more finely woven, delicate highlights that keep depth and dimension in the hair for a more subtle, natural look.  



Image: @brycescarlett

 Image: @toniandguyworld

Peachy Keen 

Blonde a little too bold for your liking? How about matching your tresses to your favourite summer spritz? Peach is this season’s softer colour choice and a surprisingly flattering option. Think a dreamy blend of muted copper and golden blonde that look especially ethereal teamed with a curl or layered look.  


Image: @wellanordic


Image: @roxyhorner